AI is already changing how Google Search works — not just how results are ranked, but how information is selected, synthesized, and presented. While AI Overviews and AI Mode are not yet available in France, their impact is already shaping search globally.

This keynote looks at what AI-driven search means in practice for e-commerce, media and content sites, travel, and service businesses, and why traditional SEO shortcuts will not survive this shift. Attendees will leave with a clear understanding of how to prepare now for 2026 and beyond, focusing on authority, structure, and long-term visibility rather than reactive tactics.