In this session, I’ll share three practical tactics we use to scale campaigns beyond the point where most competitors get stuck. I’ll show you how we work with business data at the product level to optimize performance, how we improve product feeds by combining organic and performance data in an automated feedback loop, and how we extract valuable insights from the webshop to boost campaign results.

By the end of the session, you’ll have clear, actionable ideas to take your campaigns further, driven by data, automation, and a smarter use of the tools you already have.