Bio:

Amanda King has been in the SEO industry for 15 years, is a regular contributor to Search Engine Land, runs Engage: a podcast on enterprise SEO, and is consulting through her business, FLOQ. Her focus on the user and the product incorporates data & analytics, user experience and CRO to create holistic, business-led strategy. Always happy to trade war stories, find her on LinkedIn for intermittently shared advice and thoughts on the industry.