What’s happening to the marketing universe in 2024? Shifts in digital advertising, changes to tracking and attribution, the dominance of zero-click platforms, the end of cheap money, and the loss of competitive advantages. It’s been a rough year for the field, especially in previously-resilient sectors like tech, entertainment, e-commerce, and B2B. In this presentation, Rand Fishkin of SparkToro will walk through what’s changed, why, and what marketers can do to stay competitive and beat the odds.