How Blended Search drives stronger, more cohesive campaigns

Deep Audience Understanding: Leverage SEO, social, and CRM data to map customer journeys more accurately.
Examples of brands achieving growth by breaking down data silos and adopting a Blended Search approach
The days of working in silos are long gone! It’s no longer just about improving individual channels – it’s about building a cohesive, cross-channel strategy that maximises revenue impact in the long term. In this session, Matt will show you how integrating PPC, SEO, Social, and CRM data unlocks new growth opportunities and a complete view of your audience. You will learn how blending search and social insights with CRM data enhances targeting, boosts personalisation, and drives better engagement. Learn from real examples of brands that moved ‘From PPC to Performance’ and left isolated tactics behind. It’s time to step into the new era of Blended Search.